Neat image icon logo6/5/2023 It was inspired by the decorative windows at the Chateau de Cremat in Nice. It’s a lofty status symbol that the haves love to flaunt while the have-nots peer on with envy.įounder Coco Chanel designed the two interlocking Cs logo in 1925. It appears on bags, jewelry, shoes, and belts… and, of course, on Chanel garments themselves. The iconic Chanel logo is one of the best-known logos today. Make sure this logo style is really the best choice for your brand before investing the time and effort to create a truly unique logo in such a crowded genre. Lexus, Nissan, Chrysler, Delta, Converse… The Mercedes logo legacy lives on.īut, prepare to spend some time looking for a simple, clean geometric logo design that another business hasn’t already claimed. Today, clean and minimalist geometric logos like this one continue to be immensely popular. In the message, he explained that the star would shine over his business and bring prosperity.Įventually, the three-pointed star represents land, sea, and air – the three arms of Mercedes’ business. The star was inspired by a similar star that founder Gottlieb Daimler drew over his home on a postcard he sent to his wife. The logo features a three-pointed star inside of a circle. And, this timeless design made its first appearance in 1909. It was one of the few logos that I could identify even as a child. The Mercedes-Benz logo is simple, memorable, and instantly recognizable. But, be sure to give plenty of thought to the remaining design that supports the signature if you choose to go this route. The signature-inspired logo continues to serve businesses well since it’s unlikely that your signature would look exactly like another’s. Kellogg’s and The Walt Disney Company come immediately to mind. Today, you can find signature-based logos all over the marketplace. While the company’s logo has been modernized in the decades since the distinctive Ford script has remained virtually the same. The script we’ve all come to associate with Ford is actually a streamlined version of Ford’s own signature. And, it has a fun, brand-specific origin story. It’s the origin of the logo we all know and recognize today. In 1907 Ford rebranded and revealed their second logo. The art nouveau features were modern and on-trend for the time. The Ford Motor Company’s first logo, which debuted in 1903, featured a beautiful art nouveau border framing their company name in a serif block typography. I bet you’ll see more than a few logos in this style. Look around the next time you leave your house. The three sans-serif initials of the Eastman Kodak Company overlap to create an abstract monogram that wouldn’t look out of place today. And, today, Kodak is known for its iconic red and yellow abstract “K” logo.īut, their original monogram logo within a circle is almost prescient in its modernity. Kodak’s logo has gone through several evolutions since 1907. But, it was replaced in 1935 with a very different design. But, it is one of the earliest examples of the now-standard, classic monogram-in-a-circle logo style. The original Eastman Kodak logo isn’t the most impressively designed. What can you learn from the most influential logos of the 20th century? 1900 – 1909 Eastman Kodak logo (1907) And, it helps to know where you’ve been to plan where you’re going. These logos have stood the test of time, seared themselves into the public consciousness, and influenced countless other logos that came after them. Of course, they have – but they’ve seen it before because the Marx Brothers invented it.Īnd, just as the Marx Brothers made an indelible imprint on modern comedy, certain logos have made their mark on the world of brand design. Having said that, in our modern marketplace, it’s easy for the public to look at certain logos and dismiss them as “derivative,” much like viewers watching the Marx Brothers for the first time and saying, “I’ve seen all of this before!” But this isn’t universally true (crowdspring’s custom logo design projects start at just $299, including all fees).Ī modest investment in a unique logo can go a long way. Many design companies and agencies indeed charge thousands to tens of thousands of dollars for their services. Now, many business owners worry that the cost of logo design can be prohibitively high. In today’s noisy world, a strong brand is more important than it has ever been. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. As we wrote in our comprehensive guide on how to start a business:Ī strong brand identity is the most effective way your new business can gain a competitive edge in an increasingly crowded marketplace.
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